8 Psychological strategies to Boost Conversion Rate on an eCommerce website

Sam Peter

In this competitive age, it is not easy to attain customers, especially when it is tough to understand the requirements of the customers. If we see then, Psychological triggers prove to be the best way to increase eCommerce conversion rate on your website. This helps the marketers to understand what the customer is thinking and what is there in their mind. Learning about the purchasing habits of the customers can be quite effective to increase sales. The customer is regarded as the king and knowing about his needs is what a seller need. A proper way to entice the users will help you in attaining better results. This will in return help you in gaining conversions on the eCommerce website. With this, there are some fruitful strategies that can help the marketers to receive the best traffic.

Strategies to Boost eCommerce Conversion Rate

For this, one must follow the below-mentioned strategies to boost eCommerce conversion rate on a website. Let us get started with the same:

Color psychology

This is the main reason why customers buy products on a website. Colors play an important role in increasing sales. The foremost thing that attracts a customer’s attention is the color of the website. Colors should always be kept in mind while designing a website. Bright and attractive colors can be used for a youth clothing website whereas black can be used for a website that sells watches. Such color schemes play an important role in increasing conversion rate. An eCommerce website demands the use of the best colors and there comes the part of defining the overall impact of the website.

Well-played reviews

This is one of the best tricks a marketer can follow. Place the positive reviews at a correct place to induce the customers to buy the products. Do not store the reviews in one place. If you have enough reviews place them within the categories or a specific product. Do not miss these reviews and give a chance to the users to know about the positive remarks by other users. Reviews play an integral part in boosting up the traffic and when a user sees a positive review, he automatically gets attracted towards the same. The trick will positively work in making the conversions work for you.

Social sharing

This is another effective way to boost eCommerce conversion rate. This automatically creates exposure for the business among peers. Platforms such as Facebook and Twitter are quite popular and effective in encourage conversion. By adding social share buttons to the products, the users are prompted to share the purchases in exactly the same way one may check in on FB. Today, these platforms play a significant role in attracting a large number of clients and that too quiet smoothly. This can influence friends who might not be in the network to comment, share and like your product.

Allow some negative comments as well

This is the most honest move you can take. You should allow some of the negative reviews as well to help the users know that you are quite considerate as well. Reply to the negative comments as well as this will show that you can go an extra mile from this stage. Courtesy is a good way to help the users to know how polite and thoughtful you are. When in an online market, the focus should be given to the users and listening to the negative comments will help them know the customers better. Replying them in a proper manner and to offer them the required solutions can make a lot of difference. So, make use of this tactic and win over your competition..

Limited time remaining

This is the most popular tip the marketers can use. This can also be a good way to help people to buy stuff. Use a real-time countdown for distinct offers and discounts, and sales will go up without a doubt. This tactic proves to be advantageous when thinking about attracting the users. A limited stock of the demanded product can worry the users. This will work in inducing them to buy more and help your eCommerce conversion rate.

Develop seasonal product ranges

This is one of the most used strategies a seller can undertake. They should have seasonal limitations. This makes a sustained sense of urgency that can lift up the overall sales throughout the year. Seasonal products help the users to buy immediately and that help them to click the buy button. The coming up of the seasonal products help the users to keep a track and make them buy then and there. This trick can be followed to make your users shop more and also happy. Keep it in mind and help your website win the conversion game.

Make Things Look Easy

Users always choose an easier way out to do the tasks. So, it is important to break a procedure into a few easy steps that can help the users to go forward. As they go through the procedure, you can also reward them after every stage to construct self-efficacy. This will, in turn, excite the users and they will buy the products easily. Make all the things look easy and this will help in making your website earn more conversions. An easy to read and see website can help the users to do all sorts of activities on the website. So, ideally helping them to browse through the website and making things easier for them can make a lot of difference.

You can follow the trick to make a difference and help the business to make a mark online.

Quality pictures

Always try to use quality pictures to entice the users. Bad images can lower down the excitement and make the users leave the website. Use only high-quality and big images to make the users go for the product at once. Bright and amazing looking websites help the users to develop more interest and this way they shift their focus on buying the products easily. Images with amazing clarity and crisp content can help the users to understand the product better. Images are known to be a reflection of a website and using them appropriately can make you go a long way. Make the best use of it and reflect changes on your website.


So, for achieving the best results for your website, the above-mentioned strategies can play an important role. They will help you know the requirements of the users and keep you updated about the requirements of the customers. Customers are king and helping them in finding the best ways to earn their desirable stuff is what you should follow. There should be proper ways to make the users earn the benefits and help them to understand what your product offers. Keep them indulged in the overall presentation of the website and its structure.

Today, users want to see what looks promising and this is the reason why the marketers make efforts to undergo changes. There is ample time to follow the tricks to allow better eCommerce conversion rate. Follow the same and gain your own place online. Besides this, know what the users want and attract them to buy more. Your one crucial step will take your eCommerce website to greater heights!

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Roshan Bajaj information

Roshan Bajaj is a lazy person who loves sleeping but his passion, love, and persistence for his Team, Mentors, WordPress and Digital Marketing, keeps him at work and he finds peace in it. His hobbies include finding the truth and being happy accepting it.

About Sam Peter information

I am an SEO expert and have an interest in writing innovative blogs on the newest and motivating topics. With this, I want to grow my knowledge to educate the clients on various marketing topics. I also wish to work for Megicbyte Solutions, a well-known Ecommerce website Design Company in Noida, Gurgaon, Delhi India that offers the finest SEO services with the help of their best mavens.

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