Believe it or not; search engines are engineered in a way that they have this subtle ability to anticipate and read a user’s mind. Just go to google.com or yahoo.com and put a query there; more than 80% of the time it will bring you the exact same thing that you were looking for or was on the top of your head. Search engines navigate the oceans of content and bring the most relevant results to the users; which is why almost 90% of the online experiences begin with a search engine query.
Why SEO is important in ecommerce?
The most valuable lesson in marketing is “Go where the customer is” and as an online retailer; your customer is on the search engines. On one end ecommerce has given you the opportunity to target a boundaryless market and there are no geographical limitations; on the other end, the competition is also getting fiercer by each passing day. Hundreds if not thousands of ecommerce websites are just pouring into the industry and are practicing new and innovative strategies to grab the market. Admist this fierce competition; how will you get your prospective customers to know that you have something extra to offer?
This is where SEO kicks in. It is that magical equipment that makes you stand out from the clones and helps you to differentiate your product from the rest. The thing about SEO is that it is kind of subjective and works differently for different domains. For instance; google has set an entirely different set of quality raters for e-commerce websites; whereas news website will be ranked on some other criteria. This means that ecommerce websites have to strengthen particular areas to achieve superior rankings such as schema markup, on-page optimization, keyword optimized product pages, branding and the list goes on.
If you are ecommerce entrepreneur; ranking your ecommerce store may appear to be a daunting task. However, you can learn a lot of things from the giants of this industry. In this article, we are going to analyze and interpret some of the On-Page SEO for ecommerce websites using WooCommerce to figure out how they manage to grab superior rankings.
The Little Giants is a leading WooCommerce website that uses some high-quality graphics to portray its unique sense of style and fashion. Using a wide and larger-than-life slideshow of some catchy unusual images, this kid’s store has established itself as a new option for fashionable kids.
If you look at some of the product pages, you won’t be surprised to see that they are following are the best eCommerce SEO on-page practices. What stands out the most is their detailed product description and the cleverness to naturally optimize keywords without stuffing.
You might have already heard “content is the king” and one of the best ways to add unique content to your online store is by adding a comprehensive and detailed text description of the product as it improves the chances of your product page being ranked in the top 10 results of the search query. The most important thing is to make sure that the content is unique and exceeds the “default” word count for a better impact.
They have also added some good, high-quality pictures for their product; as they are a part of the content as well and are better for overall eCommerce SEO efforts.
The Sodashi is a popular ecommerce cosmetics website that focuses on telling a story. From their homepage, to product page to blog; prospective customers are introduced to the products, company, and vision in a subtle natural order with smooth transitions.
Sodashi has clearly focused on simple and neat design so that the website loads really quick. Speed is now an important ranking factor. Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. Moreover, the ecommerce is slowly shifting towards m-commerce which is why search engines have also made mobile friendless an important ranking requisite.
The best way to achieve mobile friendliness and optimum speed is to keep the product page design clean and minimalistic. Take the most important and necessary part of the content upfront, clear and loud. It is wise to remove all the unnecessary details and less desirable content that can annoy users. More content is good but it has to be quality and relevant. The best advantage of clean and minimalistic designs is that it sits perfectly well on all viewports particularly mobile phone screens, thus a major ranking factor is fulfilled.
Here are some key takeaways to keep your WooCommerce store on top of its game.
Avoid keyword Page Collision
There is a possibility that multiple pages on your website try to get ranked for same set of keywords. Obviously, you don’t want multiple pages competing for the same keyword. Moreover, it confuses the search engines as well. You can avoid keyword cannibalization by listing each page of the website on a spreadsheet against the keywords you want to rank it for so that there is no duplication of the exact keyword.
Include a Blog
Add a blog section to your website. Blogging is a great opportunity to directly communicate with your customers and nudge them to the sales funnel by providing them some interesting news articles, news and blogs related to your business. The best thing about blog is that it helps you add layers and layers of content to your website. In addition to that, you get the opportunity to include keywords and optimize them for better visibility.
Include User Generated Product Reviews
Around 77% of online users look for product reviews before purchasing anything online. A good number of product reviews help your search engine rankings and also increase sales. If you are not adding product reviews, you might lose a good number of sales. Thankfully there are many WooCommerce review plugin available that allow you to include product review option for customers.
Include Social Media Buttons
Google likes it and takes it as a good practice. The thing is that social media marketing and search engine marketing go hand in hand. Adding Facebook, twitter, Google+ and all other social account buttons will not only help you to increase ranking, but it also improves trust with your new users.
To be fair, achieving better search engine rankings is not an overnight job. However, you need to analyze and interpret the practices followed by the leading shopping carts that encourages trust and also automates your marketing. So don’t miss out these SEO for eCommerce opportunities that can take your sales to a whole new level.