What is eCommerce?
With global online sales expected to reach $4 trillion by 2020, tech-savvy entrepreneurs everywhere are looking to capitalize on this trend by launching their own eCommerce sites. Unless you’re familiar with the industry, however, you may have some questions like what exactly is eCommerce and how do I get started.
Overview of eCommerce
eCommerce is the process of selling products or services over the Internet. Rather than shopping at local retail stores, for instance, consumers may shop online. An eCommerce website offers an online portal on which consumers can make these purchases.
A typical eCommerce website features a variety of products broken down into categories and sub-categories as well as a search function, shopping cart, and integrated payment processor. After the consumer finds a product he or she wants to buy, they add it their shopping cart and proceed to the checkout page where they enter their payment information.
While most eCommerce properties feature a variety of products, technically any website that sells a product or service is considered an eCommerce site. An eCommerce business may sell 1,000 products or it may sell a single product. The defining characteristic of eCommerce is that it facilitates a sale over the Internet.
Benefits of eCommerce Business
There are countless benefits to launching an eCommerce site, one of which is increased reach. Local retail stores are bound by geographical limitations. With eCommerce, however, consumers from across the country and abroad can buy your products and services.
Additionally, eCommerce allows you to sell products and services 24 hours a day, 7 days a week. Whether it’s noon or midnight, consumers can make purchases on your site.
Furthermore, online sales are continuing to grow. According to a report by Business Insider, approximately 200 million Americans — or two-thirds of the U.S. population — shop online. eCommerce sites generally offer lower prices and a larger selection when compared to local stores.
It’s also worth mentioning that you don’t have to necessarily store, stock and manage inventory with an eCommerce business. Dropshipping involves selling another company’s products on your website, for which you earn a commission on each sale. So, consumers still shop and purchase the product on your site, but you don’t have to worry about shipping or stocking inventory.
Planning an eCommerce Site
If you’re thinking about launching an eCommerce site, you’ll need to plan ahead. First and foremost, what products or services do you intend to sell? Ideally, you should sell something with high demand and low competition. If the market for a specific product is too saturated, you may struggle to attract customers.
Your eCommerce website design should be mobile friendly, meaning visitors can access and use your site on mobile devices. As explained by BGR, mobile Internet traffic has surpassed desktop traffic. If your eCommerce website design isn’t compatible on smartphones and tablets, you’ll essentially forfeit over half of your site’s potential traffic.
Something else to consider when planning your eCommerce site is the content management system (CMS). A CMS like WordPress will simplify the otherwise time-consuming process of managing inventory, adding content and performing the countless other steps associated with eCommerce. So, what about using WordPress for eCommerce websites?
WordPress is perhaps the most versatile CMS for eCommerce sites. It’s fast, secure, supports plugins like WooCommerce, and it doesn’t require any knowledge of web coding. If you are going to use WordPress for an eCommerce website, though, choose a theme that’s tailored specifically for online stores. Some themes are designed to function like blogs, whereas others are designed to function like stores.
WooCommerce Compatible WordPress Themes
Here, we bring to you especially picked eCommerce WordPress themes from CyberChimps’ Theme Store that are WooCommerce compatible. These WordPress themes are security prone and also highly customizable.
These themes have user-friendly drag and drop theme options panel that will help you bring about the look and feel of the website just the way you want.
Positive Vibes is an accessibility-ready business WordPress Theme and is completely compatible with WooCommerce.
It is a 100% responsive theme that comes with three beautiful skin options. With a lot of customization options, typography options and some amazing drag and drop elements, this theme is suitable for you if you want to set up an online for your business. You can build an impressive website with the stunning visual elements present in this theme like the full-width slider, carousel, magazine element, portfolio element, etc.
e-Shopper Pro is a famous eCommerce WordPress theme that comes up with enhanced WooCommerce functionality.
e-Shopper Pro is specially designed WordPress eCommerce Theme that is suitable for publishing a portfolio, showcasing your products or building a beautiful e-store for your small business. e-Shopper Pro gives you the flexibility for total customization in order to design the product pages with amazing elements like sliders, videos, social sharing, galleries, and much more. You can showcase your content in a fullscreen slider with SlideDeck integration.
CupCake is a food WordPress theme integrated seamlessly with the WooCommerce plugin that will help you create your online presence in a few minutes.
The theme offers 2 WooCommerce elements – latest and featured products, by which you can showcase your business products with grace. CupCake consists of interesting features like carousel, showcase, sliders, boxes, and portfolio so that you can emphasize the most important points of your business. So now you can create amazing food blogs with this responsive drag and drop elements of CupCake WordPress theme!
ShopFront is a powerful WooCommerce WordPress theme that is suitable to feature and sell clothes, fashion items, accessories and any other goods online.
With ShopFront WordPress theme’s Drag and Drop Builder, you can add elements like sliders, boxes, call-to-action area, buttons, and much more with ease to create stunning landing pages that will convert. And you can add all these elements to your posts or pages without any coding. This SEO-optimized WordPress theme for eCommerce is perfect for you to build one awesome e-store for your business.
Whenever you plan to take your business to next level, it is essential you consider all your website needs and pick a theme perfect for you accordingly.