Google and other search engines change their algorithm constantly making SEO one of the challenging parts of running a website. We need to update ourselves with new SEO developments and tools or else it is not at all easy to secure a decent amount of traffic to our website or blog. Every SEO needs to have few tools in his arsenal to keep track of various SEO metrics. In this post, we’ve rounded up some of the best SEO plugins and tools that can help improve your website’s rankings on search engines in 2018. Let’s jump in right away!
Purpose: Complete SEO Audit and Keyword Research
Ahrefs Audit is probably the best SEO analysis tool on the internet. It provides actionable recommendations on the improvement for your website to ensure the better rankings. You can also analyse the competitor’s backlinks and use that data to get more backlinks to your website.
Ahrefs Site Explorer is undoubtedly the best backlink analysis tool out there. You can get the data on most linked articles in your niche using the Content Explorer tool.
Keyword Explorer 2.0 gives you the search volume of your keyword, it’s position history, difficulty level and related keywords.
Price: Free with limitations. Premium plan is priced at $99/month
Purpose: Link Building
For many bloggers, streamlining and organizing the link building campaigns is quite intimidating.
Designing a link building strategy is the important thing, but executing the strategy demands efforts and consistent follow-up.
BuzzStream is an awesome tool which helps to identify the potential link sources and their contact information, manage the link building opportunities and also monitor the backlinks in an efficient manner.
Price: Basic Plan is priced at $24/month
3. Moz Pro
Purpose: SEO Suite
Moz Pro is a package of tools similar to SEMrush. It uses a data-driven approach to provide you with super-useful insights to get better SEO results
Moz Pro suite includes tools like Open Site Explorer, a keyword research tool, on-page optimization tool, competitor analysis tool etc.
You can use Moz Chrome extension to analyse other domains. You can investigate and analyse your competitors and check out the keywords they’re targetting.
Price: 50 searches per month for free. $99/month for the premium plan.
Purpose: Keyword and Competitor Analysis
Are you searching for a powerful keyword research tool? SEMrush is one such tool which creates a wonderful magic with the keywords.
It lets you know how many people are looking for specific keyword phrases. It will show you the keywords for which your competitors or ranking.
It also offers you the information on related and similar keywords, related product listings, ads and a dozen more.
SEMrush can overwhelm you with lots of powerful data. You need to pass through a steep learning curve to make use of the reports in an efficient manner.
5. Google PageSpeed Insights
Purpose: Page Speed Test
Page speed is a significant factor which determines the performance of your website on search results.
Google considers your mobile website as the main version. Make sure that your blog or website is perfectly optimized for the mobile devices. Speed up the things to improve your presence on search.
Google Page Insights tests your website’s page speed for both mobile and desktop versions and gives you the suggestions to improve.
GTMetrix is another wonderful tool which gives you recommendations based on real-time page speed of your website.
Purpose: Link Building
Linkody is an incredible tool which helps to analyze the backlinks of your website. It generates some cool backlink reports with which you can impress your clients.
You’ll get notified when you earn or lose a backlink. The best part is you’ll also get notified when your competitor earns a new backlink! You can quickly grab a backlink for your website from the same source!
- ‘Disavow’ the spam links.
- Keep a track on social shares.
- Integrates with Google Analytics to generate insightful reports.
- Analyze and monitor your site’s backlinks.
Price: Basic plan starts at $14.90/month.
7. Google Search Console
Purpose: Website Audit
Google Search Console is a wide array of services which helps you to figure out how your website is visible to the search engines.
Though the complete focus of these tools is on Google SERPS, you need not worry as there are good chances of your site doing good on the other search engines, if you are ranking well on Google.
Here are the few things you can do with Search Console.
- You can monitor crawl errors, sitemap errors and robot.txt file.
- You can track the keywords which brought the visitors to your website.
- Keep track of your website’s backlinks.
- Alerts if your website files are infected by malware or viruses.
Purpose: Link Building
LinkMiner is an uber-cool broken link building tool. There are numerous broken link tools, but the special thing about LinkMiner is it provides you with information on how many backlinks are pointing to the broken link. It offers you lots of data in broken links using a chrome extension “Check My Links”. It pulls data from Moz, Majestic, Ahrefs, DA and PA, Facebook Likes and many more.
9. HubSpot Website Grader
Purpose: SEO Report
HubSpot’s Website Grader is a simple and straightforward tool which generates a report on your website where you can find the overall site’s performance, security aspect, SEO scores, mobile-friendliness etc.
It provides a giant report covering all the important elements of SEO. It is quick and simple to use. You just need to enter your domain there!
Purpose: Keyword Research
Übersuggest is Google Keyword Planner on steroids. It provides you with tons of data and saves you a lot of time.
It has great keyword filters and organizes your keyword ideas visually based on your preferences.
Lots of new features are being added to it regularly! The Answers the Public feature provides some really cool ideas for content marketing.